How we get you
more jobs.

Content creates attention. A clear offer and consistent distribution turn that attention into qualified opportunities.

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Two outcomes.
One marketing system.

We combine ongoing content production with lead generation so contractors can build attention and create qualified opportunities.

Content production

Strategy, on-site filming, short-form video, photography, posting, and social media management.

Lead generation

Meta ads, offer building, landing pages, campaign testing, competitor analysis, and performance tracking.

Our content and ads funnel.

We move customers from attention to trust and from trust to action.

  1. Top of funnelAttract

    We create an attraction offer that gets you in the door, supported by entertaining videos built to earn attention.

    • Eye-catching offers
    • Entertaining and relatable content
    • Short-form videos built to stop the scroll
    • Content that drives clicks, DMs, and leads
  2. Middle of funnelNurture

    We use educational content to inform customers, answer their questions, build trust, and remove doubt.

    • How-to and educational content
    • Answers, tips, and explanations
    • Second-opinion offers
    • Clear positioning of your value
    • Authority and trust building
  3. Bottom of funnelConvert

    We show real customer proof and the people behind your company so attention can become confidence and booked jobs.

    • Customer testimonials
    • Before-and-after stories
    • Team photos and behind-the-scenes content
    • Confidence and credibility building
    • A clear path from leads to booked jobs

Our system, step by step.

We turn attention into trust and trust into booked jobs. You stay in control at every step.

  1. Strategy call

    Structure the offer

    We design an offer that stands out and sells.

    • Learn your goals, services, and customer pain points
    • Research your market and competitors
    • Design a high-converting offer with a clear guarantee and value stack

    You leave with: A powerful offer that grabs attention and drives action.

  2. Audience and positioning

    Target the market

    We put your offer in front of the right people.

    • Define your ideal customer and their pain
    • Create messages that speak directly to them
    • Build custom audiences and targeting strategies

    You leave with: Laser-focused targeting and messaging that connects and converts.

  3. Filming and editing

    Record the creative

    We create authentic content that builds trust and authority.

    • Come to your job sites and capture real work
    • Interview your team and capture before-and-afters, testimonials, and more
    • Edit engaging short-form videos built to stop the scroll

    You leave with: High-quality content that showcases your work and builds instant credibility.

  4. Posting and ads

    Activate distribution

    We get your content seen by thousands of potential clients.

    • Post across TikTok, Instagram, Facebook, YouTube Shorts, and more
    • Manage your community, including comments and DMs
    • Run Meta ads to scale your reach and leads
    • Send traffic to optimized landing pages that convert

    You leave with: Consistent visibility, warm leads, and a full pipeline of opportunities.

  5. Track and improve

    Yield and optimize

    We track results and continuously improve.

    • Track leads, calls, and bookings
    • Provide clear reports and insights
    • Test, adjust, and scale what is working

    You leave with: More leads, more jobs, and a system that keeps growing your business.

Our guarantee: 5 booked leads in 30 days or you get your money back.More jobs. Less bullshit.

Our
marketing system.

Two views of how content, offers, distribution, and optimization turn attention into more booked jobs.

The Stray content and ads funnel, from attraction through education and conversion to more booked jobs
The STRAY system: structure the offer, target the market, record the creative, activate distribution, and yield and optimize
Swipe to explore the complete STRAY system

Build a system
for your company.

Book a free strategy call to map the offer, content, distribution, and next steps around your goals.

Book a free strategy call